Created 12 centuries ago, as a state, Morocco has been ruled by several famous dynasties among which: the Idrissids, the Almoravids, the Almohads, the Saadians and the Alawite dynasty.
Morocco is a country that is characterized by a diversified culture and its great tolerance. A country that succeeded in keeping a perfect balance between tradition and modernity.
Located at the extreme north-west of the African continent and close to Europe, Morocco is bordered on the east by Algeria, on the south by Mauritania, on the west by the Atlantic Ocean and north by the Mediterranean Sea, with a total area of 710,850 km² and 3,200 km of coast on both the Atlantic and the Mediterranean fronts.
The ATLAS is a chain of mountains that crosses the country North to South, up to where the Sahara starts – with Mount Toubkal, the highest peak of Africa, culminating at 4160 m.
Founded in the eleventh century (1070) by Youssef Ibn Tachfine, Sovereign Founder of the Almoravid Dynasty and conqueror and victorious in Andalusia, Marrakesh is one of the main imperial cities of Morocco.
Nestled at the foot of the High Atlas, the highest mountainous barrier in North Africa, with the desert doors to the south and the Atlantic Ocean to the west, Marrakesh, also named the “capital of southern Morocco” and “tourist pearl of the Kingdom” benefits from a strategic geographical location and a site of exceptional beauty.
The ocher city has always been renowned by the activity and the dynamism of its tradesmen and the skill of its craftsmen. It also shimmers with the quality of its climate and by an exceptional and varied environment, with its legendary Palmeraie (Palmgrove), its rose gardens, the nearby Atlas with snow-capped peaks and flowering valleys descending from it. It is now the capital of southern Morocco, always at the crossroads of cultures, guardian of traditions and folklore and rich in architectural heritage that makes it one of the major international touristic places.
Three hours away from major European countries, the imperial city has become a city of congresses, seminars and major international festivals and also a major industrial hub.